Why Halliburton Just Went Shopping in Scandinavia

Halliburton buys Norway's InformatiQ, adding 3D digital twins and AI well tools to its Landmark EOR platform

3 Jun 2026

Norway has long supplied the world's oil majors with engineering talent. Now it is supplying their software too. Halliburton's acquisition of InformatiQ AS, announced June 1st, folds a cloud-native Norwegian subsurface platform into Landmark, its asset management environment for enhanced oil recovery (EOR) operators.

GeologiQ, InformatiQ's core product, generates a live 3D digital twin linking well geometry to real-time field data. Combined with AI-driven offset well analysis and SAP-integrated logistics, Landmark's operators can now move from reservoir visualisation to supply chain execution without leaving a single environment. For brownfield programs juggling CO2, polymer, or thermal flooding, that matters. Shaving months off an injection-zone planning cycle changes per-barrel economics enough to determine which aging assets attract capital and which do not.

"InformatiQ expands the depth and breadth of AAM and reinforces Landmark's focus on cloud-native delivery, AI-supported insight, and end-to-end asset workflows," said Tony Antoun, Senior Vice President of Landmark, Halliburton.

The timing is deliberate. Digital twins in oil and gas are projected to reach a $3.11bn market by 2033, driven by operators replacing fragmented point solutions with connected workflows. Vendor lock-in remains a real concern, though InformatiQ's SaaS architecture is designed to ease integration rather than obstruct it.

Mature US fields across the Permian, Gulf Coast, and Midcontinent increasingly reward precision over volume. Halliburton's bet is that bridging reservoir intelligence to field execution through a unified digital layer is where the next generation of recovery programs will be won or lost. If that bet holds, buying a Norwegian software firm may prove cheaper than developing one.